Welcome to my monthly interview feature! I’m so excited to be interviewing all the fabulous artists, illustrators and designers I’ve meet over the years (both personally and virtually!) and sharing their artwork and experiences here on Bird Meets Worm. Look for a new interview on the first Tuesday of every month. (BTW You have noticed today is Wednesday, not Tuesday! Apologizes for the delayed post—summer got the better of us here at Bird Meets Worm! XO)
This month I’m pleased as pink lemonade punch to be catching up with the super star Illustrator & Designer, Kat Kalindi Cameron (aka Team Kitten!)! I’m a total fan girl of Kat’s happy, fun, fabulous artwork! Kat has been working as an Illustrator & Designer for over 12 years along Australia’s Gold Coast. She is inspired by quirky Japanese culture, Scandinavian folk art, sunshine and rainbows, happy magic, repeat patterns, geometrics, cute animals, retro homewares and vintage children’s illustrations. Her impressive client list includes Coke, Emirates Airlines, Penguin Books, Illicit clothing, McDonalds, Cadbury and many more. You can view more of her artwork here!
|Wishing you unicorn dreams—every night!!!|
Q: You are masterful at creating fun, beautiful and BALANCED pattern collections (i.e. fabulously detailed main with simpler, but equally fabulous coordinates!) Dish with us about your personal approach to creating pattern collections. And do you have any tips for designing pattern collections?
A: Well thank you so much! That is super kind of you. I think I have been looking and admiring art and patterns for so long, it almost becomes second nature. So I may as well make that my tip number 1—take notice of patterns in life. Not just what you see on pinterest, but around the home, in nature, architecture, homewares, packaging etc. Make sure your design is nicely balanced - rework and rework it and rework some more! Then play with colours, it's good to research latest trend colours, but sometimes I like to work with specific colours. I also like to do a few variations of colours for one artwork.
Q: Your list of inspiration is pure happiness: Asian pop culture, Hello Kitty, toys, Russian dolls, Scandinavian folk art and happy magic (among others!)! Give us the scoop on what attracts YOU to these inspirations and how they’ve directly influenced your artwork.
A: I think we are attracted to those things that provide us joy and do make us happy. What I love about Hello kitty is that she is iconic and recognizable by her simplicity. I love Russian nesting dolls and folk art for their detailed florals and whimsical symmetrical designs. Happy magic that I refer to is bold, bright, magic icons, rainbows, unicorns and basically anything that is a bit woowoo! I try to sprinkle a little of these details into my designs—although it's not always commercial, my personal work will have that influence.
|How totally adorbs are these cutie pie baby tigers?!|
Q: Tell us all about your most favorite illustration or design project!
A: Hmm, tricky as I find it's always evolving, and I like different things about different projects. I think a favourite was years ago—going back about 11 years ago I did a job for McCann Erickson for Coke. It was in Dublin and I had to create a super spring style graphic for a billboard and they made cut-outs from my graphic. It was also used on bus shelters and they had the sounds of birds chirping in the bus shelters! So exciting to be a part of a project like that.
Q: One of your super star specialties is designing childrenswear graphics. Dish with us about this unique market: how you broke into it, what client relationships & terms typically look like and your favorite current trends.
A: I love designing for children. I think because I am a big kid, and I have forever admired classic children’s story book artists. I used to work as an inhouse textile designer at a women’s fashion brand, which was great learning for me. We worked on so many different ranges a year—doing embroideries, placement prints, applique and yardage—that it became second nature. When I had my kids, I couldn't work in the office, so I started freelancing and decided I really wanted to do more of my own style and try and develop that more. So doing childrenswear graphics came naturally.
Regarding client relationships, it's great to keep that relationship going with a client once you start a commission, because it can lead to repeat work. Which is fantastic!! I find terms are usually different with each client, so I tend to find out what they are after and go from there. If I feel a client is after repeat work, I would offer a good rate. You really have to feel out each situation because they are all unique.
|Om, pretty pretty, om!|
Q: Self-promotion is one of the key areas of business that freelancers, like yourself, must excel in to be successful. What advice would you give fellow freelancers regarding 1) trade shows 2) social media 3) promotional mailings (print and/or email) 4) client outreach.
A: Trade shows are great, but expensive. I would say don't go jumping into trade shows without first having a solid body of work, have already worked for a few clients—so you know how to deal with them. Research as much as possible from previous participants. Be prepared to be let down by clients who say they love your work and want to buy it, and then never return your emails!
Social Media—get on it, show your work, don't be afraid to share it. Try and post daily.
Promo mailings/Client outreach—I only email. I don't send printed matter. A newsletter is a great way for you to stay in touch with clients, but also emailing them specifically with a sample of your latest artwork would probably work better. Tailor the email to suit the client (or potential client). Don't send a greeting card company only repeat patterns—they would probably like to see your illustration and lettering styles.
|Gorgeous florals! Fabulous!|
Q: Describe your most perfect Sunday.
Thank you so much, Kat, for catching up with us here at Bird Meets Worm! You artwork makes us SO happy! Cheers!